Benefit They're Real

I thought this was such a cute, brilliant marketing campaign. Featured in my January faves, this is definitely deserving of a review :)

Packaging:

I like the tube. I like the chrome color and the overall shape. It's easy to hold and work with.

And the mascara checklist:

1. volume

2. holds curl

3. lengthening

4. non-smudging/non-clumpy/non-flaky with a drier formula (this isn't as important cuz I just wait a little bit after opening to dry out the formula a little)

So the brush actually isn't my favorite. I do like that it's not humongous and while I do like the spiky points at the end, I do wish it thinned out a little more towards the front so that it's easier to coat my inner lashes. Overall, I did like this mascara. I think it's appropriately named since it does give you a false lashes look. It's volumizing, super lengthening, and holds a decent curl although not so great with the separation and lift. It smudges very little and is a tiny bit flaky. The formula isn't very wet to begin with so I do feel like it will dry out more quickly than other mascaras I've used. Unless I can find it on sale, I probably won't repurchase given the price point but it's a great mascara overall.

Have you tried any Benefit mascaras?